Frente a una inflaci\u00f3n interanual que licu\u00f3 el crecimiento nominal, el evento de promociones online reflej\u00f3 la debilidad del consumo. Hubo menos \u00f3rdenes de compra y los argentinos se volcaron masivamente hacia productos cotidianos.
La edici\u00f3n 2026 del CyberMonday, organizada por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) entre el 2 y el 4 de noviembre, dej\u00f3 un balance final agridulce. Seg\u00fan el informe oficial difundido este viernes, el evento movi\u00f3 un total de $682.185 millones de pesos y, aunque esa cifra represent\u00f3 una suba nominal del 6,7% en comparaci\u00f3n con la edici\u00f3n 2025, el resultado real qued\u00f3 fuertemente golpeado al ser contrastado con las variables macroecon\u00f3micas actuales.<\/p>\n\n\n\n
Al pasar los n\u00fameros por el filtro de una inflaci\u00f3n interanual que se posicion\u00f3 en el 33,4%, el aparente avance nominal se desmoron\u00f3 por completo. Los datos consolidados revelaron una ca\u00edda real del 20% en la facturaci\u00f3n total del evento respecto al a\u00f1o anterior.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Frente a una inflación interanual que licuó el crecimiento nominal, el evento de promociones online reflejó la debilidad del consumo. Hubo menos órdenes de compra y los argentinos se volcaron masivamente hacia productos cotidianos. La edición 2026 del CyberMonday, organizada por la Cámara Argentina de Comercio Electrónico (CACE) entre el 2 y el 4 de … <\/p>\n","protected":false},"author":5,"featured_media":29173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_joinchat":[]},"categories":[3],"tags":[46,569],"featured_image_urls":{"full":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber.jpg",1024,683,false],"thumbnail":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-150x150.jpg",150,150,true],"medium":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-300x200.jpg",300,200,true],"medium_large":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-768x512.jpg",768,512,true],"large":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber.jpg",1020,680,false],"1536x1536":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber.jpg",1024,683,false],"2048x2048":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber.jpg",1024,683,false],"blossom-feminine-slider":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-1024x649.jpg",1024,649,true],"blossom-feminine-featured":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-1024x600.jpg",1024,600,true],"blossom-feminine-with-sidebar":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-1020x600.jpg",1020,600,true],"blossom-feminine-blog":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-435x435.jpg",435,435,true],"blossom-feminine-cat":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-450x300.jpg",450,300,true],"blossom-feminine-related":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-320x200.jpg",320,200,true],"blossom-feminine-schema":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-90x60.jpg",90,60,true],"blossom-mommy-blog-slider-big":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-920x650.jpg",920,650,true],"blossom-mommy-blog-slider":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-460x310.jpg",460,310,true],"blossom-mommy-blog-two":["https:\/\/infotep.com.ar\/wp-content\/uploads\/2025\/11\/cyber-768x480.jpg",768,480,true]},"author_info":{"info":["Angela Tobar"]},"category_info":"Nacionales<\/a>","tag_info":"Nacionales","comment_count":"0","_links":{"self":[{"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/39249"}],"collection":[{"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=39249"}],"version-history":[{"count":1,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/39249\/revisions"}],"predecessor-version":[{"id":39250,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/39249\/revisions\/39250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/media\/29173"}],"wp:attachment":[{"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=39249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=39249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infotep.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=39249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}